Learn all the Growth Hacking Secrets
from the Industry Leaders.

A Step by Step Guide on
Growth Hacking for Founders,
Product Managers and Marketers.

Be among the first to read sample chapters and
get updated on the book's progress.

Can't wait for this book. Should be an essential read for all founders and product managers. Marketing and user acquisition need to be deeply embedded in your product and user experience.
The interviews alone make this book a must read for everyone who is responsible for growth, product or marketing. If you want to move forward all of these responsibilities have to be aligned.
Growth hacking is the logical next move for players that have a handle on their data, and it's great to have a collection of the principles and best ideas on how to approach it.

Hands-on Case Studies

Get access to in-depth case studies about products like Path, Dropbox, Mailchimp, Facebook and WP Engine. Learn how they've built "growth" into their products and what works for them. But that's just the start. For each chapter in the book we've included a cheat sheet of lessons learned and actionable steps that you can apply to your own product in just a couple of minutes.

Exclusive Interviews

You are not alone. We sat down with the greatest Growth Engineers we could find to share their lessons learned with you. Find out how popular product companies like Twitter, Atlassian, Twilio, Buffer, Intercom, Facebook, KISSmetrics and WP-Engine managed to grow their customer base by focusing on customer acquisition and retention.

How to acquire your Customers

The first chapter of Growth Engineering 101 covers how to build up powerful acquisition channels using customer development, SEO, SEM, drip email campaigns, blogging and social media. You will learn how all of them are not only easy to get started with but also sustainable and inexpensive ways to grow your influx of new customers.

How to acquire your Customers

How to activate your Customers

First impressions count. The initial experience of your customers is key to a lasting relationship. This chapter walks you through hands-on examples on how to activate new customers. It also includes a concise cheat sheet of easy steps you can take to improve the overall onboarding experience of your product.

How to activate your Customers

How to retain your Customers

Retaining your customers is key to sustainable growth. Great marketing efforts will help you to attract the right customers but if you want to grow your business you need to figure out how to win repeat business from them. This chapter walks you through several retention tips like lifecycle emails, notifications and more.

How to retain your Customers

How to create Viral Loops

There never was a better time to use positive word-of-mouth as a way to grow your business. Social media and the highly interconnected world we live in enable fast growth even under a tight budget. Learn how a great product combined with a viral loop can bring your cost to acquire new customers down to zero.

How to create Viral Loops

How to monetize your Customers

Money is the fuel of your business, while it might not be the reason why you started it, it helps you to get where you want. The great thing about a growing business is that it not only creates value for people it also enables you to go further than you could go before. This chapter walks you through pricing strategies, monetization concepts and how to apply them to your business.

How to monetize your Customers

A Step by Step Guide to Metrics

Growth engineering is all about understanding how customer acquisition and retention work for your product. Metrics help you to check whether the things you add or throw out actually moved the needle. This chapter brings you up to speed on measuring customer acquisition, activation and retention.

A Step by Step Guide to Metrics